The final 1930s Dodge I was able to shoot over the years was this 1937 Dodge hot rod. It was actually shot a few yards away from the 1931 and 1934 Dodges, at the 2015 Fleetwood Country Cruize In.
Compare the 1937 ornament to the previous years. It’s easy to see how much more streamlined the ram has become. The ridges in the horns are gone, everything from the head to the forelegs through the body has been stylized. This is much more ‘ornamental’ rather than a realistic portrayal of a charging ram. Notice also how the figure seems to lean further forward – there is more movement through the body by comparison.
We can also see the refinement in the Dodge Brothers logo. The wings are now yellow to match the center crest, and the overall shape is refined slightly.
The 1930s were a time of great transition in automotive design. The ability to create more complex curves in metal allowed manufacturers to design more aerodynamic profiles. Cars were becoming less square and upright, fenders were incorporated into the car’s body as they become wider and lower. In every way, automotive design was being modernized, including mascots such as the Dodge ram.
This photo was shot with a Nikon D3200, 18-55 mm lens at 24mm, set to ƒ/6.3, 1/160 sec shutter and ISO 100. Editing was done in Photoshop and Topaz Adjust. The original image is below.
Today I’m posting the third of the Dodge ram hood ornaments I have managed to photograph over the years. I had previously posted the 1931 Dodge and the 1936 Dodge, which are also shown here.
As you may notice, the 1934 version of the hood ornament is very similar to the 1931 version, almost identical. The updated design consists of changes from the old upright, nickel=plate radiator shell with slats to a rounded, painted sheet metal grille housing, and a fine mesh vee-shaped grille. That grille design would evolve dramatically in just 2 years to 1936’s 3-piece design with varying vertical bars.
Note also that there were subtle changes in the Dodge Brothers winged logo, as the 1934 version incorporates more yellow and a slightly refined shape (in addition to matching the contours of the grille), but not yet as ‘modern’ as the 1936 version.
The 1934 Dodge was shot at the 2015 Fleetwood Country Cruize In, using my Nikon D3200 and 18-55mm lens. The lens was at 34mm, ƒ/8.0, 1/250 second shutter and using ISO 100. The original (below) was quite subdued in terms of colour and detail, so post-processing was done predominantly in Topaz Adjust. This allowed me to show off more detail in the chromed ornament as well as exposed the dazzling flecks in the dark green paint.
I recently posted about a hot-rodded 1936 Dodge, focused mostly on the ram hood ornament. Hood ornaments were often a large part of a manufacturer’s identity. One can think not only of the Dodge ram, but also the Mack Truck bulldog, or Jaguar’s leaping cat, or the Rolls-Royce Spirit of Ecstasy. While the mascots themselves may have remained consistent to the brand, that is not to say that at least some of these miniature sculptures went unchanged over the years. In fact, many received frequent redesigns. The Dodge ram seems to be one that was updated often.
I apologize for the fact that I didn’t post these in a proper chronologic order (poor planning on my part). It seems the ram mascot came about some time after the Dodge brothers had died, and under the ownership of Chrysler, some time in the 1920s. Our example here is the 1931 Dodge car. As you see, the ornament is mounted on what was originally a nickel-plated radiator shell, with a large base. The ram itself is fairly detailed (though badly pitted due to age). The ridges of the horns, the separation of the horns from the neck, the forelegs tucked in front, are all noticeable. There’s a sort of realism to the design, an attempt to faithfully reproduce a ram.
Compare this to the 1936 car, and it seems apparent that auto design was becoming much more aerodynamic. The radiator shell had now evolved into a 3-piece grille, integrated into a rounder design of the car overall. The ram sits on a much smaller base. The ornament itself has been smoothed a little, with deeper, but shorter and fewer horn ridges, the horns tucked closed to the neck, and the forelegs reduced in size.
Note too the Dodge Brothers winged logo. Comparing the 1931 version to the 1936, we definitely see the influence of streamlining and aerodynamics at play. The wings are less feathered and more what you’d see in an air service insignia.
This is the type of thing that got me interested in cars as a kid. I used to notice the differences in design, how elements of the car’s shape and details would be refined (or wouldn’t in some cases) from year to year. It caught my interest enough to start looking for images of cars and reading about different makes and models. Of course, for many people, those minute details are too subtle to warrant more than a passing nod, but for some car people, these things can spark hours of discussion.
I found this 1931 Dodge at a show I have mentioned many times, the 2015 Fleetwood Country Cruize In. I actually found 2 other Dodges at the same show, which I will feature in upcoming posts. I shot this with the same Nikon D3200, 15-55mm lens set at 52mm, ƒ/10, 1/400 sec shutter and ISO100. As you’ll see by the original below, the shot came out quite dark, and required quite of bit of adjustment in Photoshop and Topaz Adjust to bring up the green grass reflection in the shiny radiator shell.